Doca Moad Doca Moad......Docaaa Mooad!

I hope you get the bad joke coz these days many of you guys n girls living here in Maharashtra dont understand a word of the language and still seem proud of it....that too Manse (I wanted to say Dil se but then thought another bad joke wont hurt!) (Doca is 'Head' in Marathi and Moad I presume means break in Marathi)

This mobile service ad is probably the most irritating tone I have heard since the 'Aiwa....Aiwa' jingle hit the idiot box more than a decade ago.

But this time I really feel like breaking my head when the 'DocaMoad' ad arrives...especially the one where the chorus sings it proudly in a train that definitely seems to be heading for a dead end. (Was the background the imagined Chan-gai....which Vilasbhau wanted Mumbai to become...dream on!)

Then you have the "yum yum yum yum....how dum(b)" burger ad with a guy making a mockery of the sanctity of the word 'yum' in the southie culture. Time to call the real 'Yum (Raj)' (no not that Raj silly!) and then the guy wont be loving any bit of it!

Coming back to language row....I remember a certain AB Jr. playing a Marathi mulga back from the US of A (aila) and becoming the next Sarkar....but 'donihi chitrapatat toh melya Marathit ekahi vakya naahi bolla' (great job AB Jr. you really played the part of a hot blooded son of the soil (bred on american soil...hehe!)

But then why single him out...that was a film....and I dont want to know if he knows the barakhadi....but I hope for the love of Maharashtra that he isnt one of those disgusting kind who makes fun of the culture and the language.

Not knowing Marathi these days is become a status symbol in Mumbai....now that certain governments want Mumbai to become a Cash cow for the Outsiders.....n I dont mean the Kasabs, Atifs and Samis.....I mean those Indians who in other circumstances would want their rituals and language preserved but care two hoots for us locals.

I am not a hooligan....coz I am to lazy to be one.....I am not an activist either coz as the name suggests it involves a lot of activity.....but I am a proud Maharashtrian....as much as I am a proud Indian.

I love the contributions made by the King of wit...Shri Pu La Deshpande....who floored us all with his amazing comic timing.....I am a fan of Shivaji Maharaj.....a king who respected men and women for who they were as individuals.

Whats more irritating than the 'DocaMoad' advertisement is the apathy of today's youth towards Mumbai and Maharashtra . I may speak some horrible variety of Marathi but I will keep speaking until I get perfect at it....coz I live in this city and I love this language!

Lets preserve it and respect it so we dont have to see some men using it as an excuse to get a few hundred votes in the next election.

Garvane Boltoy....Mee Marathi Aahe!